Smartson & KTH researches marketing Frontiers

The Innovation and Entrepreneurship and Management program premiered an open house at Sing Sing where they invited Smartson, Telia Division X and The Local to present their thesis offer for a crowd full of ambitious masters students.

Gregg Vanourek - Senior Leadership and Management Researcher was the host for the evening and introduced the partner companies. Terrence Brown - Renowned Business Model Innovation Professor advised students how they perfect their thesis.

Prof. Terrence Brown Program Director Innovation and Entrepreneurship Management Program (right) and Karl Händel (left) CEO of Smartson

We believe in the power of recommendations

Karl Presented the journey of Smartson. Beginning in 1999 with consumer reviews online and a content provider for Nordic media houses. To a strategic communication partner and the leading platform for social recommendation marketing. Then Jonathan Danemo, newly appointed Digital Strategist at Smartson presented the thesis opportunity: to investigate what online marketing will look like in 2020.

Wish to get a glimpse of the future of marketing now! Check out our interview with Rebecca strategic client partner at Facebook.

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