Evy Römert develops Smartson’s FMCG strategy

Smartson’s latest recruit is Evy Römert, who most recently was Marketing Manager - Brand and Head of Creative Agency & CD at COOP. The recruitment is part of the work to become a digital full service agency with a focus on creating content in every step of the purchase journey.

– We are really pleased that Evy has joined the team at Smartson. FMCG is one of our strongest categories historically and in a time of increased digitalisation and e-commerce, Evy’s skills and experience will become an important asset for our partners and colleagues, says Karl Händel, CEO/Smartson.

Brand experience is highly valued

In her previous assignment at COOP, Evy constructed the creative part of the in-house department, focusing on long-term brand communication and improving the efficiency of the business. Prior to that, Evy worked at mobile operator 3 and the PR agency Kreab.

Steps into Smartson with a clear mission

Evy will further develop our FMCG proposition with the aim of increasing our clients’ brand presence both strategically and tactically.

– It’s great to be here! I am really looking forward to developing FMCG brands together with Smartson’s strong network and their spot in customer-centric communication. My experiences from the grocery trade and constantly building value will be an interesting match with Smartson’s digital strategy, says Evy Römert.

An exciting match for your needs?

Why don’t you book a digital coffee meeting with Evy to learn more about successful launches and strategic choices for your brand.

Evy Römert
Digital Strategist
+46 70 758 60 16

Karl Händel
+46 70 758 60 10

About Smartson

Smartson is the leading recommendation agency in the Nordic region with 430 000 followers, covering 8 markets in Europe. We help our clients with User Generated Content, Creative Production, Social Media & Ads Management. Among our FMCG clients you will find Arla, Orkla Foods, MARS, Coca-Cola Company, Nestlé and others.