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Viaplay Original enlist 1,750 reviewers ahead of series launch

How do you launch a new series with your potential viewers? Viaplay Original and Smartson are set to promote the new series Heder with the help of 1,750 reviewers in Sweden. The streaming landscape in music, film, TV series and podcasts is undergoing rapid growth. It is a market that is dominated by global players like Netflix, HBO, Apple Music and Spotify among others. An interesting trend is that several Nordic players continue to grow despite high competition.

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SF Studios building digital growth

Since 2016 Smartson has worked with SF Studios and their streaming services SF Anytime and SF Kids Play. A strategic and operational collaboration where the starting block was an insight analysis and focus interview. This was the basis for a long term partnership with the goal of creating more recommendations, conversions and user-generated content. During the journey, we have been impressed by SF Studios’ focus on digital growth. The fact that the services SF Kids Play and SF Anytime have quadrupled their consumer business over the past two years shows a successful strategy and implementation.