Study

Study

Join the Smartson consumer report 2020

What type of content does the consumer base their purchase decision on? What matters most - a written review or a video review? That and much more are the things we want to find out in our user survey that is being sent out to 300,000 - 400,000 consumers. The result will be presented in the beginning of 2020 for those who are interested. Make sure to keep an eye on our LinkedIn page.

Study

2017: The Year Of The Micro-Influencers

A study by HelloSociety, which was acquired last year by the New York Times, shows that ”micro”-influencers, or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with. Quality over quantity Using celebrities will give you a high reach, thousands or even millions of followers, but the problem is the credibility. – When it comes to celebrity accounts, who have maybe millions of followers nobody actually believes that a celebrity is a real fan of a product they’re trying to sell, says Kyla Brennan – founder and CEO of HelloSociety.