Join the Smartson consumer report 2020

What type of content does the consumer base their purchase decision on? What matters most - a written review or a video review? That and much more are the things we want to find out in our user survey that is being sent out to 300,000 - 400,000 consumers. The result will be presented in the beginning of 2020 for those who are interested. Make sure to keep an eye on our LinkedIn page.

Customer Centric

iRobot launch - 5 tips to act as a customer centric brand

Today we are sharing our learnings from the Nordic launch of iRobot Roomba i7+ together with Ida Birgitte Holm, Product Manager for iRobot (Witt A/S) in the Nordic region. Learn how to successfully engage your potential customers in 5 steps. The setup of the launch of the new robot innovation i7+ has been a very interesting case. How could you explain new smart features for the market in an educational way?


Recommendations generates new visits with opticians

We meet up with Optician Carl Fredrik Kanington at Lenson for a conversation about opticians, recommendations and the new exciting lenses we can find today. Lenson have done several campaigns together with Smartson in the recent years, what would you say is the key values of the collaboration? – There’s currently a technology development in the market with new materials and solutions to prevent dry eyes. At the same time, many consumers are still using old contact lenses.


Cetaphil’s successful launch with strong recommendations

The challenge of creating a foundation for a successful launch together with many ideas and a tight budget is often a difficult nut to crack. Maria Hedström, Nordic Brand Manager at Galderma, talks about the launch of the skincare brand Cetaphil in Sweden and how the use of storytelling and a well thought through recommendation strategy really made the launch successful. Cetaphil is one of the world’s largest skincare brands and is available in 68 countries.


How to become a recommended brand

We here at Smartson are professionals when it comes to recommendations – and so are you. We are faced with recommendations every day; from the supermarket to the dentist or through the digital medium. We can easily get tips on how to fry cheese puffs, how to create Instagram friendly breakfasts and where you can find the best wines. Still, it’s your best friend that you trust the most when it comes to a recommendation.