Nestlé definition of smart marketing

New technology creates opportunities for future marketing – but they are only tools for the brand’s overall goals and results according to Ludvig Steén, Nordic eBusiness Manager for Nestlé Purina Petcare. In our latest episode of “Smartson Meets” we travel to Nestlé’s Nordic Headquarters in Copenhagen where we discuss digital trends, Artificial Intelligence, the switch to user-generated content and with what parameters Nestlé measures its marketing efforts. A digital champion at Nestlé Today’s advocate of knowledge, Ludvig Steén, leads the team that will future-proof the business model based on digital transformation and eBusiness in the animal feed division.