Customer Centric

iRobot launch - 5 tips to act as a customer centric brand

Today we are sharing our learnings from the Nordic launch of iRobot Roomba i7+ together with Ida Birgitte Holm, Product Manager for iRobot (Witt A/S) in the Nordic region. Learn how to successfully engage your potential customers in 5 steps. The setup of the launch of the new robot innovation i7+ has been a very interesting case. How could you explain new smart features for the market in an educational way?