Interview

Interview

Nestlé definition of smart marketing

New technology creates opportunities for future marketing – but they are only tools for the brand’s overall goals and results according to Ludvig Steén, Nordic eBusiness Manager for Nestlé Purina Petcare. In our latest episode of “Smartson Meets” we travel to Nestlé’s Nordic Headquarters in Copenhagen where we discuss digital trends, Artificial Intelligence, the switch to user-generated content and with what parameters Nestlé measures its marketing efforts. A digital champion at Nestlé Today’s advocate of knowledge, Ludvig Steén, leads the team that will future-proof the business model based on digital transformation and eBusiness in the animal feed division.

Interview

K-rauta’s view on omnichannel marketing

The house building and do-it-yourself segment is becoming more and more popular, and the Omnichannel marketing work in retail and construction products is more important than ever. In today’s episode of “Smartson Meets”, we have a chat with K-rauta’s Digital Marketing Manager Hugo Perlskog and talked about brand digitalisation, storytelling and the power of a recommendation in the customer’s purchase journey. K-rauta’s brand development We learn more about K-rauta’s choice of channel and how the brand has used the digital arena to establish a close dialogue with its customers - from the conceptual films with Finnish actor Jarmo Mäkinen in the lead, to the tactical presence in social media and guiding content on the company’s websites.

Interview

How to reach your audience within the outdoor segment

How does the consumer’s purchase journey look in the outdoor life segment? We meet with Signe Vognsen de Vos from Oase Outdoors in Denmark to learn more about how a global company works to build proximity with the final consumer in every step. We start with the topic smart marketing and finish off with five hot tips. – Today, we have amazing tools to get to know our customers and what engages them.

Interview

Facebook’s best tips for smart marketing

We continue to share insights into smart marketing through inspiring people we meet in our work. Today we have an exciting meeting with Rebecca Kortenius from Facebook. We are obviously curious to hear about her best tips for effective marketing and what the future holds for Facebook and Instagram. Welcome to a new episode of “Smartson meets”! This is Rebecca Rebecca is an expert on the Nordic market and has global insights from her position in Dublin.

Interview

Learn from N!CKS successful launch strategy

Today Smartson meets Hanna Granebring at the fast growing N!CKS to learn about practical and tactical examples of how a new brand is built from scratch. With tools like strategic playfulness, straightforward attitude and a digital presence in everything created, the launch has taken off really well, both visually and sales wise. On the subject ”Smartson meets”, we continue our journey to share our inspirational knowledge from committed individuals we have had the chance to meet or collaborate with.

Interview

Hälsans Kök went all in on digital channels and achieved strong growth

In today’s meeting we talk about reverse strategies, how to change consumer behaviour and how playfulness can lift an entire segment – and we revel in the feeling of beating the record with the most applications in the vegetarian category at Smartson.se On the sofa in front of us sits Johannes Erlandsson, Marketing Manager Nordics for Hälsans Kök, who’s just summed up a successful launch of the new Falafel & Friends.

Interview

How Philips TV adapt their communication to the future

We arrive one foggy morning in Kista – one of the main centres in Stockholm for global brands and development - to acquire some new expertise. We are meeting with Joella Skoogh at Philips TV/TP Vision, a digital communicator from Gothenburg who’s been schooled in marketing in a vibrant New York. It all started at Long Island Her journey started with three years of studies at the Long Island University and then onto the agency Creative Media Marketing before landing in Stockholm.

Interview

Recommendations generates new visits with opticians

We meet up with Optician Carl Fredrik Kanington at Lenson for a conversation about opticians, recommendations and the new exciting lenses we can find today. Lenson have done several campaigns together with Smartson in the recent years, what would you say is the key values of the collaboration? – There’s currently a technology development in the market with new materials and solutions to prevent dry eyes. At the same time, many consumers are still using old contact lenses.

Interview

Cetaphil’s successful launch with strong recommendations

The challenge of creating a foundation for a successful launch together with many ideas and a tight budget is often a difficult nut to crack. Maria Hedström, Nordic Brand Manager at Galderma, talks about the launch of the skincare brand Cetaphil in Sweden and how the use of storytelling and a well thought through recommendation strategy really made the launch successful. Cetaphil is one of the world’s largest skincare brands and is available in 68 countries.

Interview

Electrolux brings consumer recommendation into the digital purchase journey

As 2016 is drawing to an end, we look forward to increasing our knowledge on digital opportunities together with industry experts. Today we meet Diana Münz from Electrolux at the relaxed but bustling Haymarket in Stockholm – we’re talking about digital purchase journeys, successful campaigns and how user-generated content creates colourful results beyond the ordinary. We also talk about how Electrolux is moving towards its fourth year with a focus on content marketing as a tool to educate, engage and convert consumers through digital channels.