Inspiration

Inspiration

Bring stories to life - 4 inspiring video examples

Video as content is still the hottest conversation topic for engaging in digital channels – regardless of audience or where in the purchase journey the consumer is. New interesting data from YouTube also shows that 40% of their users visit the platform to learn more about a product or a service before purchase. Where traditional advertising usually works with staged scenarios and actors, we instead focus on highlighting real people who share their own experiences.

Event

Today’s customers are won with tomorrow’s sales strategy

The researcher, author and lecturer Malin Sundström specialises in the development of digital trade and consequences for future buying behaviour. Malin works at the Swedish Institute for Innovative Retailing (SIIR), whose aim is to offer a research environment where trading companies can develop new business ideas and digital strategies. During the breakfast seminar ”Forward thinking with Smartson”, Malin shared her thoughts about Sweden’s success in digitisation and how it’s paved the way for the modern consumer’s buying behaviour which means that the trade is forced to change its strategies and approaches – the time has come for digitised trading and marketing.

Event

Nestlé’s Ludvig Steén: Why user-generated content is important

In a time which is increasingly governed by algorithms and data, it’s easy to forget about the human factor in today’s marketing. It is the marketer’s job to absorb all this information and then create content with quality and relevance for the intended audience. This is something Nestlé’s Ludvig Steén talked about when he gave an inspiring performance at Smartson’s seminar series Forward Thinking. With the ear to the ground and the finger on the pulse, we’ll find tomorrow’s customers”

Inspiration

Follow Smartson's Robert during the Race Across America and support Lilly's Barnhjälp

One of Smartson’s founders, Robert Zetterlund, is to cross the United States on a bike and collect money for Lilly’s Barnhjälp, a fundraiser set up to help the children of Nepal after the earthquake. Now you can contribute by purchasing a bracelet and cheer on the riders from over 35 participating countries. Top tip: Swisha 50 SEK or more through 070-7557097, enter your address and you will receive a nice bracelet made by Lilly as a thank you.