This 45 minute documentary, created for the prestigious Bloomberg, is highly recommended! As the narrator says in the video “Transparency is no longer a choice. How brands deal with it is a choice”.
Some of the participating brands are Unilever, Pepsi, Patagonia, Virgin America, Under Armour och Zappos.
Click on the image above for the external link to an introduction to the documentary at www.bloomberg.com
Not sure of you have 45 minutes spare?