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End of campaign video: Bosch PLR 15

Smartson and Bosch invited 75 test pilots to review the Bosch PLR 15. After the test, consumers have taken notice of the crowdscore where 96% would recommend the product to a friend. - Smartson’s test pilots have shown an incredible commitment regardless of the category. The work with Bosch in their DIY section creates an interesting meeting between the brand and the consumer, says Smartson’s Account Manager Stefan Höglund. See the whole campaign at http://smartson.

End of campaign results: Arla Butter & Rapeseed Oil

Arla believes that their Butter & Rapeseed oil for frying and baking is a really great product but they lacked the social proof of this among consumers. When Smartson opened up the test period, 11,365 consumers wanted to participate. Of the test pilots who tried the Original version, 97 % would recommend it to a friend. And the Olive Oil variant ended not far behind with 94%. - The campaign for Arla Butter & Rapeseed Oil really shows that good products deserves to be experienced and that it doesn’t have to be a new brand to engage consumer interest, says Karl Händel, CEO at Smartson.

The New and Improved Smartson in 5 countries

Smartson started the new year with a re-launched service and is gearing up for a year of expansion. The company’s CEO, Karl Händel, sees the meeting between brands and consumers as the corner stone in recommendation marketing. Now the service will increase further in order to spread sharevertising more effectively. - Smartson as a service celebrates 15 years and we want to celebrate by releasing our best version to our users and clients.

Boxholm Cheese creates a three stage rocket

Smartson and Boxholm Cheese have together conducted three different activities on the theme of engaging marketing and consumer dialouge. Take part of the campaign’s approach - how do you reach out with your brand during 2015? The Mission - to create dialouge about the brand’s new range Both new and exisiting consumers have, with impressive responses, reviewed the cheese and also provided feedback on the packaging through smartson.se and social media.

Smartson is looking for test pilots in the Netherlands

Today, Smartson engages test pilots in Sweden, Norway, Denmark and Finland - from February 5th, Dutch consumers will be able to try new products and services as well as sharing their experiences through Smartson. - The Netherlands is an interesting market for Smartson and we are quite similar both culturally and structurally. We launch smartson.nl in February 2015 - in addition to the website, we will initially recruit followers via email and social media, says Karl Händel, CEO.

End of campaign video: Quorn Mince

Since the National Food Agency went out in June 2014 and recommended not to eat more than 500 grams of red and processed meat a week, more and more Swedes are looking for vegetarian alternatives. 7,884 consumers were curious to try Quorn Mince and see if it could replace the meat in chilli, bolognese and tacos. - It is exciting when the consumers curiosity to try something new is greater than the security of choosing the same thing, and to see how sharevertising contributes to this, says Karl Händel, CEO at Smartson.

End of campaign video: Pasta Basta

Cooking is a big interest for many Swedes, and it especially shows in the campaign for C3 Pasta Basta, where 7,575 consumers applied to be involved and experience the pasta machine. - It’s fun when a test pilot puts that little bit of extra effort in, as in the case of Erika Jureskog when she did a really professional YouTube-video(19 min), says Karl Händel, CEO at Smartson.

End of campaign video: Barnängen

In autumn 2014, we invited consumers to try Barnängen strengthening Keratin Shampoo and Conditioner. There was a great interest as 12,414 people applied to become one of the 500 test pilots. - Commitment is an important part of sharevertising so it’s fantastic that the test pilots together posted nearly 400 blog posts, says Karl Händel, CEO at Smartson.

Interns wanted

Are you the future star in social marketing? Smartson now have vacant internships for 2015. As an intern with us, we hope to offer you an interesting period where we can learn from eachother. We would prefer it if you are near the end of your education or want additional experience after graduation. We would like it if you specialise in web production and digital communication and can be with us for at least 6 weeks at our offices on Kungsholmen.