Gustaf Jilkén, new Digital Strategist at Smartson

Inspiration

Follow Smartson's Robert during the Race Across America and support Lilly's Barnhjälp

One of Smartson’s founders, Robert Zetterlund, is to cross the United States on a bike and collect money for Lilly’s Barnhjälp, a fundraiser set up to help the children of Nepal after the earthquake. Now you can contribute by purchasing a bracelet and cheer on the riders from over 35 participating countries. Top tip: Swisha 50 SEK or more through 070-7557097, enter your address and you will receive a nice bracelet made by Lilly as a thank you.

Commercials

Garnier lift recommendations from test pilots in their new TV commercial

More and more are using crowdscore in their communication - latest brand that raises consumer recommendations are Garnier via their television commercial for the hair color Olia. Also, please take the opportunity to learn about how consumers look at crowdscore value for purchases through YouGov survey. How we did it The test pilots from Smartson have evaluated Garnier Olia - a total of 87% out of 379 test pilots recommend the product.

spain

Wanted: Spanish speaking colleague

Smartson is growing internationally and we are now preparing for our first campaign in Spain. We are therefore looking for you who’s fluent in both written and spoken Spanish and Swedish. It would be desireable if you lived in the vicinity of Stockholm but not essential. Your job would be to work with our communication on the Spanish market and help our test pilots carry out their duties in the best way.

Development

Tip from Smartson: Get started with the right tools

Here at Smartson, our business is based entirely on web interactions. Fredrik Westermarck, CTO at Smartson, shares with us how to build a simple browser extension that will help you simplify your digital lifestyle. _- Our campaign producers use a majority of web-based software when we create a sharevertisingcampaign. That’s one of the reasons why browser add-ons suits us. Today we’ll share with you a simple tool that saves times for us.

Yougov

High awareness of Smartson in Sweden

Curious about how many Swedes know of Smartson and how recommendations affect a buying decision? We had YouGov ask a selection of questions to 1,000 representatively selected Swedes, aged 18-74 years, and here are the answers. - The survey is proof that Smartson’s brand have a distinct position among Swedish consumers. We have seen a strong growth in 2014 and 2015 and it’s particularly pleasing that our crowdscore, our symbol of recommendations, would affect over 55 percent to choose a product with the award, says Karl Händel, CEO Smartson.

90 YouTube reviews created in 14 days

Ayda Valadi (Sales & Marketing Assistant) and Christine Silfversparre (Trade Marketing Manager Appliances) from Spectrum Brands. Remingtons result video Remingtons press release: http://www.mynewsdesk.com/se/remington/pressreleases/95-av-smartsons-testare-gillar-virtually-indestructible-haarklippare-1101166 Campaign site Smartson http://smartson.se/remington-virtually-indestructible-clipper.html Smartson creates recommendations for products and services together with test pilots in Sweden, Norway, Denmark, Finland and the Netherlands. Working together with Remington, we once again see the strength of crowdsourcing - reach, credibility and commitment is generated quickly throughout the test period. Smartson’s CEO Karl Händel talks about the opportunity of doing this through YouTube.

End of campaign video: Bona Wood Floor Spray Mop

Smartson and Bona have now completed their first campign together. Bona is a specialist brand for the maintenance and care of wood flooring and now they want to become more top-of-mind for consumers. The first step in this process is to appear in social media and gain the consumers curiosity and interest which they have really succeeded with. We sum everything up in a video for those who are interested in social and recommendation marketing.

End of campaign video: Bosch PLR 15

Smartson and Bosch invited 75 test pilots to review the Bosch PLR 15. After the test, consumers have taken notice of the crowdscore where 96% would recommend the product to a friend. - Smartson’s test pilots have shown an incredible commitment regardless of the category. The work with Bosch in their DIY section creates an interesting meeting between the brand and the consumer, says Smartson’s Account Manager Stefan Höglund. See the whole campaign at http://smartson.

End of campaign results: Arla Butter & Rapeseed Oil

Arla believes that their Butter & Rapeseed oil for frying and baking is a really great product but they lacked the social proof of this among consumers. When Smartson opened up the test period, 11,365 consumers wanted to participate. Of the test pilots who tried the Original version, 97 % would recommend it to a friend. And the Olive Oil variant ended not far behind with 94%. - The campaign for Arla Butter & Rapeseed Oil really shows that good products deserves to be experienced and that it doesn’t have to be a new brand to engage consumer interest, says Karl Händel, CEO at Smartson.