UGC

SF Studios building digital growth

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Brand building

When bad turns to good - user generated content building trust

Studies and articles over the last few years have shown that negative reviews can be good for business. Not only does negative reviews call for an interesting read from consumers, they are also bringing trust in the matter. Consumers today have never been so educated before consuming products and services. They take part in the online conversation that includes, among a lot of other things, reviews and user generated content and true experiences.

recommendations

How to become a recommended brand

We here at Smartson are professionals when it comes to recommendations – and so are you. We are faced with recommendations every day; from the supermarket to the dentist or through the digital medium. We can easily get tips on how to fry cheese puffs, how to create Instagram friendly breakfasts and where you can find the best wines. Still, it’s your best friend that you trust the most when it comes to a recommendation.

Case

Volkswagen Passat Alltrack to perform a social test

Volkswagen allows families to create their own experiences with the latest version of the bestseller Passat Alltrack. The goal is to reach new audiences, create credible recommendations and follow the consumer’s journey – both through creating an interest on social media as well as carrying out rewarding test drives at retailers. Today we meet with Petter Mååg, Head of Digital at Volkswagen, who is just about to start an exciting campaign carried out in the Stockholm area with Smartson.

Yougov

New study shows increased awareness of crowdscore

Smartson aim to be the leading actor in SRM (Social Recommendation Marketing) and to have a crowdscore (symbol of recommendation) that consumers are familiar with. We conduct annual surveys of this awareness to be able to validate our position with our users and consumers. This year’s YouGov-study shows that Smartson’s awareness continues to grow. On average, 37,8 percent are familiar with Smartson in Sweden - the highest awareness is within the young families section where 60 percent have good insight into Smartson as a brand.

Career

Be a part of Smartson's expansion

Stockholm: Smartson is the leading platform for SRM (Social Recommendations Marketing) and we work with exciting clients across seven markets. Now we are strengthening our office in Kungsholmen with focus on sales and new customers. The new positions are added during August and September - but we’d love to learn about your experiences, sent by email, already today. Work with national and global brands We work with brands in various industries, including the clients we see today, such as Samsung, LG, Nestle, Arla, Mercedes-Benz, Orkla Foods, Dr.

Event

Did you miss our event Forward Thinking?

No worries. You have the opportunity to take part in our successful breakfast seminar afterwards. Along with new and old customers, we had a fruitful morning on the theme of recommended brands and digital conversation. Facebook Dublin and dermatology company Galderma visited us as guest speakers and the event took place at Bonniers Konsthall in late May, 2016. Here is a short summary of the event: The speakers: Karl Händel, CEO Smartson

Event

Forward thinking with Smartson

We now invite you to a breakfast seminar on the theme of the future in recommended brands and digital conversation. Smartson is the leading platform for SRM (Social Recommendation Marketing). We are working together with our customers in seven markets . We hope to offer a sparkling morning with a focus on sharing experiences , create new meetings and look into the future together. Let’s introduce today’s guest speakers:

Career

Apply today: New social careers at Smartson

Smartson is the meeting place for those who want to experience new products and services and share your thoughts with others. Every month we engage thousands of test pilots in Sweden, Norway, Finland, Denmark, Netherlands and Spain We are now looking for someone with good language skills, a high level of service and who’s at the forefront of social media. Your workplace will be based in Smartson’s offices in central Stockholm.

Goody bag

What's your opinion about our new crowdscore goody bag?

Today we’ll look at two methods to create, spread and accelerate consumers’ perceptions of a product or service. From a digital invitation on behalf of Arla with over 20 000 applications to an engaging meeting in the public space. Take a look at our new goody bag and crowdscore promotion through the videos below. The importance of carrying the message New case with Arla where we handed out 2000 Yoghurtkvarg to engaged consumers in the morning rush hour.