Yougov
Curious about how many Swedes know of Smartson and how recommendations affect a buying decision? We had YouGov ask a selection of questions to 1,000 representatively selected Swedes, aged 18-74 years, and here are the answers.
- The survey is proof that Smartson’s brand have a distinct position among Swedish consumers. We have seen a strong growth in 2014 and 2015 and it’s particularly pleasing that our crowdscore, our symbol of recommendations, would affect over 55 percent to choose a product with the award, says Karl Händel, CEO Smartson.