Video as content is still the hottest conversation topic for engaging in digital channels – regardless of audience or where in the purchase journey the consumer is. New interesting data from YouTube also shows that 40% of their users visit the platform to learn more about a product or a service before purchase.
Where traditional advertising usually works with staged scenarios and actors, we instead focus on highlighting real people who share their own experiences.
Take a closer look at the 4 examples below that helped our clients attract, engage and convert by using video. Are you curious to learn more about how we can create content to reach your customers? Contact us at firstname.lastname@example.org or phone +46 70-7586010.
1. Interview at home: Philips Ambilight
The mission to experience Philips Ambilight in its right environment was reinforced here with the help from the Lundborg Family. The film combines the test group’s overall recommendation (crowdscore) as well as the Lundborg’s own unique experience.
Campaign page: http://smartson.se/philips-tv-65pus8102.html
Client: Philips/TP Vision
Number of creators: 20 test pilots
2. Innovative dishwasher is experienced throughout the Nordic region
A total of 60 test pilots across the Nordic put the newly launched AEG Comfort Lift, a dishwasher where the lower basket can be lifted to working height, to test. The test pilots shared their own videos directly from the kitchen – Smartson then produced local clips for all four countries based on test pilots’ own content, which created a high commitment to the innovation.
Campaign page: http://smartson.se/aeg-comfortlift.html
Number of creators: 60 test pilots in Sweden, Norway, Denmark and Finland.
3. Visual travellers catch coastal destination
How do we create content when it comes to destinations? A total of 2,941 travel teams applied to experience Roslagen during the summer of 2017. We accompanied 20 dedicated content creators to various experiences, accommodations and delicious meals in collaboration with Visit Roslagen. The work to strengthen Roslagen as a destination took us to the final of Placebrander of the Year 2017.
Campaign page: http://smartson.se/visit-roslagen.html
Client: Visit Roslagen
Number of creators: 20 test pilots in Sweden
4. Norwegian crisp bread pizza in 21 seconds
The test pilot Simen Langeteig combines creativity and pace as he shares his experience of Leksands Knekkebrød on YouTube. Plus points for inspiring us to serve Swedish crisp bread in a new way! The mission was made possible thanks to our cashback campaigns since spring 2016.
Campaign page: http://smartson.com/no/leksands-knekkebrod.html
Client: Leksands Knekkebrød
Number of creators: 500 test pilots in Norway