How do you launch a new series with your potential viewers? Viaplay Original and Smartson are set to promote the new series Heder with the help of 1,750 reviewers in Sweden.
The streaming landscape in music, film, TV series and podcasts is undergoing rapid growth. It is a market that is dominated by global players like Netflix, HBO, Apple Music and Spotify among others. An interesting trend is that several Nordic players continue to grow despite high competition.