Hi Amelie Herslow, Product Manager Spotless Scandinavia! Why did you become curious about sharevertising and Smartson?
- We have worked with Smartson in the past and it has worked very well, it’s a great way to increase awareness of new products. It is a credible and easy way to quickly reach new potential customers.
As many as 90 percent choose to recommend Colour Catcher to a friend, how does it feel?
- Great fun! We really had no expectations before we went into the campaign. For us, the crowdscore works as a quality proof since consumers themselves test and rate our product. We are very satisfied!
How will you use your crowdscore?
- Since we work with a very niched product, we will mainly focus on printed material in store close to the purchasing decision.
What values have you seen when utilizing Smartson and Sharevertising?
- Above all, I would say that sharevertising is a very honest and credible way to raise awareness and communicate about your product. It creates an invaluable buzz in social media from those who are curious about what the product has to offer. We also feel that we got very good input from the test pilots, whose insights we otherwise might not have received in the same degree.
Campaign page: http://smartson.se/colour-catcher.html