This is us

Smartson is a full-service platform for Social Recommendation Marketing with 15 passionate employees with different skills based in Stockholm, Sweden. Our services are currently active across seven markets and constantly growing – always looking for new challenges.

What we do

We create true experiences and turn them into recommendations.

What we deliver

Reach, user generated content, testimonials, insights and much more.

What we strive for

Increase your revenue, create loyal customers and content for the digital age.

The Journey

Everything has a beginning and so did we. Happy years!

  • 1999-2005

    Smartson is founded

    Original idea was to help consumers make better purchasing decisions by summarizing professional reviews. Also, our editorial office were born, doing comparative tests for magazines and web sites.

  • 2006

    The first crowdscore campaign

    A major milestone for us. Being able to invite people to try products themselves and share reviews online has been a key success ever since.

  • 2009

    First campaign FMCG

    Together with Arla we managed to get over 10,000 sign ups to try their new juice which was a great success at the time.

  • 2012

    New markets and product categories

    Cars, sport and beauty products were new categories and we could see the concept working well, regardless of the product. Celebrated 200,000 followers and welcoming Denmark, Norway and Finland as new markets.

  • 2016

    Crowdscore mania

    More clients than ever are using the crowdscore in their own communication. Displaying it on pack, TV-commercials and online. We’ve reached 400,000 followers and UK is the new market this year.

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    our story!